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How Your Company’s Reputation Can Affect Its Value

Profits and a good reputation go pari -passu. When a company invests time, effort and resources into its reputation, the reward is usually higher customer confidence — which means higher market share, good share value sales and profits.

Companies that actively protect their reputations often realize a substantial return on their investment. In fact, many companies are discovering that “return on investment” and “reputation on investment” are “ROIs” worth equal consideration.

Reputation equity can be a significant asset and source of shareholder value

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Aon-OM-Reputation-Review-2012

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