Profits and a good reputation go pari -passu. When a company invests time, effort and resources into its reputation, the reward is usually higher customer confidence — which means higher market share, good share value sales and profits.
Companies that actively protect their reputations often realize a substantial return on their investment. In fact, many companies are discovering that “return on investment” and “reputation on investment” are “ROIs” worth equal consideration.
Reputation equity can be a significant asset and source of shareholder value