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Black Friday Deals: How Online Shoppers Eagerly Await Annual Shopping Bonanza

Woman shopping online Original Filename: 72883564.jpg Gettyimages

Woman shopping online Original Filename: 72883564.jpg
Gettyimages

There has been a sudden slowdown in online over the past two weeks as shoppers hold out to await Black Friday discounts on Nov. 27.

Black Friday is a trend in the U.S. which has been replicated in .

It is the biggest day of the year that retailers offer drastic discount on products to kick-start the Christmas season.

The trend has since caught on in especially in Lagos where many residents are poised to seize the opportunity to shop and save ahead of .

Several online retailers are leveraging on the day to boost sales through the provision of massive discounts on products offered to clients.

Some online stores like Jumia, Konga, Kaymu, Dealdey, are offering discounts as much as 90 per cent on products bought on their site on Black Friday.

Some of the potential shoppers, who spoke on the subject, said that paucity of funds had necessitated the need for many shoppers to shop smartly.

“I am definitely going to exploit the opportunity to shop for my family.”

Miss Jadesola Olaniyi said, “Black Friday sales in Nigeria offers not only affordable products but also convenience, it saves one the stress of going to shops and dragging the products from each other.

“You even have the opportunity of having it delivered to any part of the country.

“I have been saving towards this year’s sale since the beginning of the year because I got some great bargains from some sites last year.”

Mr Bisoye Brown said that Black Friday sales activity would impact positively on the as the customers and retailers benefit from the euphoria of the sales.

It would be recalled that in 2014, former Minister of Communication and Technology, Dr Omobola Johnson, said that Nigeria’s e-commerce market had a potential worth of 10 billion dollars.

Johnson said that the platform had about 300,000 online orders daily that had created over 12,000 jobs since 2012, plus expanded infrastructure, warehousing, advertising and logistics services industry.

 

 

 

Source: NAN

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